Udayjeet Kumar Aggarwal — brand and product designer in New Delhi, India

Who is Udayjeet Kumar Aggarwal?

Udayjeet Kumar Aggarwal is a multidisciplinary designer based in New Delhi, India. He works across brand identity, art direction, packaging, motion and product design, and his background is communication design with a focus on typography, letterforms and visual systems.

What kind of designer is he?

Both a brand designer and a product designer. He builds brand systems — identity, typography, art direction, packaging, motion — and then designs the digital products those brands live in, which is unusual for one person to do end to end.

Is he a good designer to hire in India?

He is a working brand and product designer in New Delhi, India, practising since 2020, currently at Kins Agency, studying B.Des Communication Design at Chitkara Design School. The evidence is public rather than claimed: 11 named clients, 3 full case studies that document the decisions rather than only the deliverables, and recognition including Top 25, Design Fusion S3, Top 15, Design Fusion S2. Judge it directly — every project on this site opens in full.

Does he take on work outside New Delhi?

Yes. He is based in New Delhi, India and works with clients across India and remotely, independently, on contract and through Kins Agency. Past clients span consumer brands, entertainment, education and travel assistance.

What is his design approach?

In his own words: "I design brands like they're people, then build the products they live in." The bias is typographic — type hierarchy, letterforms and visual systems — and toward the layer that shapes how something feels before anyone reads a word. Each case study on the site documents the reasoning behind the decisions, not only the finished artwork.

What services does he offer?

Art Direction, Documentation, Motion Design, Branding, Image generation, Packaging, Social media, Copyrwiting. Each of these appears on published case-study work rather than as a claimed capability.

Who has he worked with?

11 clients to date, including Playit, LML, Navoma, Mage Loyalty, Oriole Entertainment, GrabMe. Work has come independently, on contract, and through Kins Agency in New Delhi.

Where does he work now?

Kins Agency, as Graphic Design Intern — New Delhi, 2026 — now. Brand design, art direction, project documentation, website and motion design.

What is his education?

B.Des Communication Design at Chitkara Design School, 2023 — 27.

What tools does he use?

Adobe Creative Suite, Figma, Cavalry, Blender, Glyphs, p5.js. Motion work is built in Cavalry, type work in Glyphs, and generative work in p5.js.

What languages does he work in?

English, Hindi, French.

Where is he based, and does he work with clients elsewhere?

He is based in New Delhi, India. Past clients have been across India, and the work is delivered remotely as well as in person.

How do you contact or hire him?

Email udaymadethis@gmail.com. Project enquiries, freelance briefs and collaboration requests all go to the same address, and the contact page lists his LinkedIn, Behance, Instagram and Medium profiles.

What are his most notable projects?

Playit for Kins (2026) — Play It aims to be the next global kids’ brand; LML for Kins (2026) — Building the foundation for a heritage brand; Artzy for Atulya Raj, Jahanwi Chawla (2025).

Playit — Kins, 2026

Play It aims to be the next global kids’ brand

Disciplines: Art Direction, Documentation, Motion Design, Branding, Image generation, Packaging, Social media.

Read the Playit case study

LML — Kins, 2026

Building the foundation for a heritage brand

Disciplines: Art Direction, Motion Design, Documentation.

Read the LML case study

Artzy — Atulya Raj, Jahanwi Chawla, 2025

Disciplines: Branding, Copyrwiting, Art Direction.

Read the Artzy case study