Playit
Play It aims to be the next global kids’ brand
- Client
- Kins
- Year
- 2026
- Discipline
- Art Direction, Documentation, Motion Design, Branding, Image generation, Packaging , Social media
Overview
Play It aims to be the next global kids’ brand that’s joyful enough for a child to love it and credible enough for a parent to choose it.
Brief
The Brief
Challenge
Every toy company promises some version of the same thing: safe, fun, educational. Parents have learned to look past them.
The real question was, what makes a brand lovable by a five-year-old, and credible to the parent standing beside them?
Positioning
We positioned Play It as a brand for little explorers.
We wanted to fully explore communicating our approach across various brand touch points, multiple approaches to help the brand in a digestible format. NOT TMI
STRATEGY
The Only Space
For kids, exploration means curiosity and creativity. It’s about discovering the world, asking questions, and making sense of their surroundings through play. For parents, it’s about trust. We positioned Play It around the idea of exploration. Every part of the identity system was designed to reinforce that balance between wonder and trust.
Playit Logo Animation
The Mascot
Hachi - The Mascot
He is curious, goofy, a little bit brave, and endlessly excited. Hachi can wear a hard labcoat for STEM toys, a bat for sports, or a festive scarf for holidays. His accessories change, but his essence remains the same.
Introducting Hachi - the mascot
Showcasing the different hats that Hachi can take and still be recognizable and the face of Playit
Design System
Motion design
Visualising the Map system
Exploring the limits of the system while maintaining the playfulness. The ‘Map’ is a repeatable, scalable design element which is unique and essential to the Playit brand universe.
The challenge was to show its adaptability and application is an easy to understand animation which was effective.
Ideation and Storyboards
Motion Design
Brand Values
Keeping the playful nature and personality of the Playit, I thought of showcasing the brand’s tagline and values like a kid is playing with it. Using the seccolors, typography and toys.
Motion Design
Color and Typography
Showcasing the color system and typography in a cohesive layout which is legible yet doesn’t lose its playful characteristics was a big challenge.
Packaging
Packaging in the Brand world
Showcasing, imagining and visualising the packaging system inside the brand world and scenarios while also following the design system and maintaining brand equity.
Impact
Impact
- Benchmark
- For future studio case studiesDeveloped the foundational layout for project documentation, setting a visual standard for future studio case studies.
Credits
- Design directors
- Pranjal Kaila, Pradhyumn Kag
- Graphic Designer
- Sahir Khan
- Apprentices
- Shreyshi Thapliyal, Udayjeet Kumar Aggarwal
Next project
LML
Open