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About Udayjeet Kumar Aggarwal

Hi, I am Uday, a multidisciplinary designer based in New Delhi, building memorable brand identities and scalable design systems.

Collaborating with brands like Playit, Oriole Entertainment and LML.

I think of branding as world building. Every brand has its own personality, quirks, and a clear voice that needs to be projected and protected.

My design philosophy comes from research, empathy, and pragmatism. I like getting deep into how users actually behave, understanding the visual and functional systems in place, and building scalable experiences on top of them.

Works with Adobe Creative Suite, Figma, Cavalry, Blender, Glyphs, p5.js, HTML, CSS, JavaScript, MJML, Next.js, Tailwind CSS, Sanity, Vercel, Claude Code.

Clients

(Off the clock)

All things →
  • Life is ScriptedPlaylists
  • RUAB (DIRECTOR's CUT)Albums
  • Cobain: Montage of HeckFilms
  • BEBOPPlaylists
  • Blue MoodsAlbums
  • Inglourious BasterdsFilms
  • meltingPlaylists
  • BismillahAlbums
  • Chungking ExpressFilms
  • Lock inPlaylists
  • Because the InternetAlbums
  • WhiplashFilms

Designed and built by Udayjeet Aggarwal. Type: Die Grotesk by Klim Type Foundry. Switzer by Indian Type Foundry. Aspekta by Viktoriya Grabowska. All self-hosted. Built with Next.js, Tailwind and Sanity. Hosted on Vercel. Set and shipped from New Delhi.